Many people look to television as a guide to what is ideal, and the plastic-surgery makeover genre is becoming increasingly popular. Dr Julie Albright, Professor of psychology at the University of Southern California, has completed a study revealing that women who watch plastic-surgery reality shows are more anxious about their bodies and more likely to see their ‘problem’ body parts as a moral failing. More recently we see another reality TV dating show based on naked couples making onscreen evaluations of each other in order to secure a date. We ask if the nation of reality TV viewers are stretching the imagination a little too far and are we failing in our duty to protect participants in reality shows from psychological harm and rejection. Where do television producers and executives draw a line in grovelling to the whims of self gratification in the reality tv viewers?